RIMOWA is a German high-end luggage company and part of the LVMH Group. The aim of the brief was to re-align RIMOWA’s history of engineering with their luxury goods. The secondary aim was to remind consumers of RIMOWA’s long association with aviation innovation.

 

For the brief we created several short 3D executions as a proof of concept. We highlighted the individual parts and the materials used to better connect the audience with RIMOWA’s careful craftsmanship.